Did you know? Your baby's skin is 3 times thinner & loses moisture 2 times faster. That's why Johnson's Baby Lotion has been improved to slow down moisture loss. It hydrates skin, locks in moisture & creates a protective barrier to keep moisture in & dryness out. Its clinically proven mildness formula is designed to be gentle for newborn skin helping replenish its moisture. With a classic Johnson's Baby scent, this hypoallergenic lotion is specially formulated to protect and nourish a baby’s tender skin from the drying effects of the environment. Moms trust Johnson's - always mild, gentle and effective.